According to recent market research by Technavio, the European sex toy market maintains a year-on-year growth rate of 7.62% in 2021,and is expected to grow by USD 2.56 billion between 2020 and 2025. During this period, market momentum will slow at a CAGR of over 6%.
Platform data shows that the number one ranking is male Poppers products, which are mostly sold by European sellers. The second is adult dolls, the main battlefield for Chinese sellers of cross-border e-commerce.