The European Sex Toy Market Maintained a Growth Rate of 7.62% in 2021

On January 24, 2022, PR Newswire released the survey research report of the world's leading consulting firm Technavio on the European sex toy market overview.

According to recent market research by Technavio, the European sex toy market maintains a year-on-year growth rate of 7.62% in 2021,and is expected to grow by USD 2.56 billion between 2020 and 2025. During this period, market momentum will slow at a CAGR of over 6%.

The adult vibrator segment will witness significant growth in the sex toys market share in Europe during the forecast period. The adult vibrator segment in key markets has grown significantly in recent years owing to factors such as increasing availability of various products and growing adoption of advanced technologies such as wireless connectivity, and the market is expected to continue to grow in value over the forecast period.

Adult vibrators come in a variety of sizes and forms to suit the needs of different users. For example: Internal vibrators, external vibrators, and dual-purpose vibrators are all adult vibrators that should be offered by market suppliers. Adult vibrators need to be more functional and can be sold to individual couples who are in dire need of sexual improvement. For example, therapists recommend adult vibrators for people who have difficulty reaching orgasm, especially women.

European Sex Toys Market Drivers:

The growing popularity of sex toys:

In European countries, a large number of sex toys are available. The use of sex toys in European countries is driven by growing personal awareness of sexual well-being and changing perceptions of users. The ease with which people can access the Internet has led to the increasing use of mobile phones in many countries in the region, making online purchases more convenient. According to the Organisation for Economic Co-operation and Development (OECD), mobile data usage increased by more than 25% in 24 of the 35 OECD countries between January 2019 and December 2019.

Awareness of the health benefits of sex toys continues to grow:

Researchers and sex educators are emphasizing the therapeutic value of sex toys. To keep vaginal tissue soft after childbirth, women prefer sex toys and gynecological procedures.

Additionally, sex toys help prevent vaginal atrophy, which can lead to painful intercourse and vulvodynia. Men with erectile dysfunction have several options for orgasm, including penis pumps, constriction bands, and rings .

Sexual activity causes the release of endorphins in the body, which reduce tension and pain. Sex toys can help reduce stress and anxiety. Hence, greater awareness of the health benefits associated with the use of sex and toys will drive their demand across Europe.