Analysis of the Status Quo of Adult Products in the French Market

According to data released by the French consulting firm Ifop

In France, sex toys are still, to a certain extent, synonymous with the shameful sexuality of lonely singles. For a long time, although the French have been very open in their minds and behaviors, they have been relatively conservative in their conversations about sex-related topics.

 

But since the outbreak of the epidemic, the sales of sex toys, both online and offline, have grown significantly. During Valentine's Day and Christmas, there were even more booming. Sex toys merchants said that this is a rare golden window period for the development of the industry.

 

For the people who have used sex toys, only 7% of people have used sex toys since the first related sex consumption survey in France in 1992. As of the latest survey data, the number of people who use sex toys has accounted for 51%, among which there were 52% of women, slightly higher than 50% of men.

In terms of the proportion of sex toys used by different age groups, users aged 25-34 are the most, of which 58% are women and 53% are men.

It is generally believed that most of the people who use sex toys are single people, but the survey data is not the case. The people who are separated but have a partner use sex toys the most, reaching 53%, compared with 37% of single men and 47% of single women.

 

The data also shows that: 67% of men think that the use of sex toys is helpful for their sex life, 15% of them think it helps a lot, and 62% think it helps a little. Among women, it was 65%, with 15% saying it helped a lot and 60% saying it helped a little.

 

Among the body type sex toys, vibrators, artificial penis dildos, male masturbation fleshlights, and pull beads are the most popular.

 

Among the non-intrusive sex toys, erotic underwear and lubricating products are the most purchased by users.

 

According to the survey data, 34% use sex toys with a partner, and 21% use sex toys alone.

 

In addition, according to the data of the French Rakuten cross-border e-commerce platform, although the display and advertisement of sex toys are strictly regulated and cannot appear in the obvious position of the website, the sales volume of this category is very good.

 

Platform data shows that the number one ranking is male Poppers products, which are mostly sold by European sellers. The second is adult dolls, the main battlefield for Chinese sellers of cross-border e-commerce.

 

Other sex accessories with relatively low sales, add-on products, massagers, etc. are also the strengths of cross-border e-commerce Chinese sellers. At present, these categories still have a lot of room for development on the French Rakuten cross-border e-commerce platform.

 

In the past two years, the development of sex toys in France, although the voice of criticism were still heard, but adult dolls specifically aimed at men, as well as intelligent vibration massagers and air pulse massagers promoted by feminists, have very good prospects.