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India's First and Only Sex Toy Manufacturer Sangya Gets Investment
India's first and only sex toy manufacturer Sangya received seed funding to expect rapid expansion, and the dream of Indian sex toys "Made in India" has finally come true. The Indian sex toy market is expected to be worth $1.6 billion.
Sex toys start-up Sangya Project is the first and only brand to manufacture bisexual adult toys in India, producing sex products such as Sangya S6 bondage SM toys, S6 women's Dildo toys, Omega series of anal plugs and more.
IMBesharam, India's largest online shopping mall for sex toys, plans to rapidly increase Sanya 's manufacturing capabilities through investment to expand the sex toys industry in India.
The investment project cooperation also includes tailor-made smart technology products for Indians; reducing costs and prices to make sex toys affordable as Indian’s daily necessities; promoting the popularization of sex education and sexual health awareness throughout India.
The Co-founder and COO of IMBesharam,Raj Armani told the media: "We have been working on promoting 'Made in India' in the sex toy industry this year. Sangya has established India's first sex toy factory and we I thought it was the right choice to work with them."
He further added: The market size of sex toys in India is over $1.6 billion and growing at a CAGR of over 26%. However, over 90% of the market potential has not been capitalized due to various factors. With the realization of 'Made in India' products, I believe Sangya will be a game-changing catalyst for the market."
Anushka Gupta , co-founder of Sangya Corporation
Sangya was founded in 2020,the co-founder and chief commercial officer Shweta Sangtani said of the investment: "Despite the huge potential of the sex toys market in India, there has never been a single factory manufacturing sex products in the country. Sex toys can only be imported, so the retail price is high . And the imported sex products are not for Indians are tailor-made, and based on feedback from customers, we have decided to produce sex toys that are really suitable for Indians themselves."
Tanisha Rao,Co-Founder of Sangya Corporation
IMBesharam , the largest online shopping mall for sex toys , Mumbai, Bangalore, Delhi and Pulau are the cities with the most sex toys, but the fastest growing markets are Chandigarh , Cochin, Goa, Bhopal and Surat. 54% of sex product users are women, and 46% are men. For sex toys practitioners, being restricted by social media is a major obstacle in development.
The word "SEX" cannot be used multiple times in social media posts, pictures of sex products cannot be posted, and posts and pictures will be deleted if a user reports it.
Recently, a post by Raj Armani on Linkedin was deleted for violating LinkedIn's posting rules for having a photo of a sex toy on it.
When asked how to deal with these adverse challenges, Raj Armani said: "We need to optimize our expression, believing that as society develops, when enough voices in our industry come together, we can fight for communication with social media platforms about revising content rules. This will bring crucial changes to the development of our sex toy industry and the establishment of a healthy and universal society for both genders.”
About IMBesharam , the online store for sex toys in India
IMBesharam is the winner of the US XBIZ Industry Award and has been India's most popular adult sex shopping mall for nearly 9 years, selling more than 120 brands and more than 2000 products.
More than one million transactions in India and more than 6,000 transactions in the Middle East. Over 250,000 followers on social media with 15,000 positive comments. Founded by Indian-American Raj Armani and Salim Rajan.
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