Prospects and Trends of Adult Products

Under the background of economic development, improvement of living standards and epidemic blockade, overseas consumers' demand for adult products is increasing, and Internet retail has become more popular among cross-border e-commerce sellers due to its advantages of privacy and convenience.

1.It is estimated that the global adult product market will reach 619.8 billion yuan in 2026

2016-2028 Adult Product Market Size in the United States

The data shows that compared with the market size in 2020, the adult product market in the United States will drop by nearly 9% in 2021 due to the impact of the epidemic, but the impact is not very large. It will resume its growth trajectory in mid-2022 and continue until 2028.; The size of the US adult product market will continue to expand, and in the category of adult products, most of the audience groups come from women. For sellers, think more about what women care about most when buying adult products.

Under the epidemic, the development trend of the global adult product market also confirms the changes in consumer demand from the side. It is understood that in 2020, the global adult product market will reach 274 billion yuan, and it is expected to reach 619.8 billion yuan in 2026, with a compound annual growth rate of 12.4%; under the epidemic blockade, sexual activities between individuals have increased, which in turn leads to Growing demand for the use of adult products such as vibrators, dildos and massage products; increased use of penile rings , sex toys and vibrators due to increased LGBTQ (sexual minority) numbers and changes in the regulatory environment high. So if the seller has resources or suppliers, you can consider whether to enter the adult product track.

2. More than 60% of consumers choose to buy adult products online

2020 Share of Distribution Channels in Global Adult Products Market

As can be seen from the above figure, more than 60% of users choose to buy adult products online. After selecting high-quality products and determining the target audience, sellers can compete on the user experience of the website, such as privacy, operation , packaging and other aspects to enhance the shopping experience of consumers.

3. Major Countries and Regions and Competitors of Adult Products Market Distribution

Main Country&Region and Competitor Brands

Compared with other markets, the United States and Canada have more manufacturers and retailers, which can provide more convenient access to products, and consumers in the United States and Canada are more liberal in their acceptance and tolerance of sexual lifestyles, Therefore, sellers can choose to continue to drive the growth of adult product demand in the North American market.

The brand LELO in the picture above is called the Hermes of sex toys by industry insiders, because LELO has done more prominently in website layout, brand tonality, etc., and has developed some themes, including sex education articles, etc., which sellers can take as an study object. So if sellers want to enter the adult product track, they can study competitors' website products and layouts.