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Sex Toys Industry: The Market Size will Reach 208.13 Billion Yuan in 2025
Sex toys have become popular in ancient China, and they were basically women's boudoir products in ancient times. But in China's 5,000-year history, people's treatment of intimacy between the sexes has always been implicit and secretive. Compared with the implicitness of eastern countries, it became popular earlier in developed countries in Europe and America. Benefiting from the rapid development of China's macro economy, the disposable income per capita and expenditure of Chinese residents have shown a stable and rapid growth trend as a whole. Chinese residents have entered a new era of "consumption upgrading" and began to pursue high-quality and experiential living consumption. The sex toys industry, which is used to improve the quality of life, has ushered in an opportunity for development.Recently, iiMedia Research released the "2022-2023 China Sex Toy Industry and Consumer Behavior Investigation and Analysis Report", focusing on the development background of China's sex toys industry, industry chain industry map, consumer behavior, innovation benchmarking cases, industry Analysis and interpretation of development trends, etc.
The scale of China's sex toys market is expanding rapidly, and the market size is expected to reach 208.13 billion yuan in 2025.
With the continuous enrichment of the categories of adult products in China, from the original birth planning products to all kinds of sex toys, the gender concept of social groups is relatively open, which is a good signal for the development of the sex industry. According to data from iiMedia Research, the market size of China's sex toys has maintained a steady upward trend, and will reach 168.53 billion yuan in 2022. The sex toys industry has matured in terms of production, and the market growth rate has gradually stabilized. With the change of sexual concept and the rapid development of e-commerce, the sex toys industry will not decline rapidly after the mature period, and the market size is expected to reach 208.13 billion yuan in 2025.
At the same time, the rise of e-commerce channels has boosted the development of the sex toys market. The rapid development of e-commerce shopping has improved the convenience and privacy of users buying sex toys, and merchants can also use e-commerce data to better improve products, Improve user experience, and then promote the development of the industry from both supply and demand ends.
Under the consumption upgrade, the main reason for consumers to buy sex toys is to obtain a better experience.
The reasons for domestic consumers to buy sex toys have also changed significantly compared with the previous two years; curiosity is no longer the main reason for purchase, 76% of consumers buy adult products mainly for a better experience, and partner requirements reach 48%, It also reflects the recognition and acceptance of sex toys by adults.
With the continuous improvement of consumers' purchasing power, people will pay more and more attention to the pursuit of quality life, and under the huge demand, it will lead to the further upgrading of sex toys.
Changes in consumption concept and value orientation, consumers pay more attention to substantive factors.
Affected by the progress of civilization and the improvement of income level, the characteristics of the times of residents' consumption concept and value orientation are more distinct. The survey data shows that the function, material and feel of the product are the two main factors that consumers consider when buying sex toys. It can be seen that consumers consider more substantive factors such as the function, material and feel of the product when shopping. Although buying privacy is no longer the number one consideration, it is still in the top three, as more people choose to buy sex toys online rather than offline.
The improvement of e-commerce shopping channel technology has improved the convenience and privacy protection of users in purchasing sex toys, and merchants can also use e-commerce data to better improve products and user experience, and then promote the industry from both supply and demand ends. develop. In addition, the blessing of new technologies such as artificial intelligence and big data makes the services and products of the industry more favored by users.
With the improvement of material living standards and the opening of the concept of gender in society, the demand for sex toys from different age groups in China has been further released. The consumption market of sex toys is no longer limited to first- and second-tier cities, but continues to sink to second- and third-tier cities. bright future.
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